The Visual Language of Hong Kong Tourism
The Design Museum, Sham Shui Po
Why We Recommend it
Curated by veteran designers David Lo and John Wu, the Design Museum’s latest exhibition explores how imagery has shaped the city’s tourism identity since the 1950s.
Description
Presented by the Hong Kong Design Centre and curated by David Lo and John Wu, the Design Museum’s From Memory to Horizon: The Visual Language of Hong Kong Tourism traces how the city has been imagined, marketed and remembered from the 1950s to today. The exhibition examines the shift from a Western vision of Hong Kong as the “Pearl of the Orient” to a global metropolis, shaped by trade, aviation and the rise of modern tourism.
Through posters, campaigns and visual ephemera, it reveals how design and storytelling have constructed Hong Kong’s international image while reflecting local values and lived experience. It also considers the role of institutions such as the Hong Kong Tourist Association in shaping cohesive narratives for global audiences. Moving between memory and projection, the exhibition invites viewers to reconsider familiar imagery and reflect on how Hong Kong continues to define itself as both a destination and a cultural identity.
Details
When: 23 Apr 2026 - 6 Jul 2026 Where: The Design Museum – 2/F, DX Design Hub, 280 Tung Chau Street – Sham Shui Po
