When The Lights Go Out: A Talk on Hong Kong’s Neon Identity
Why We Recommend it
In this evening talk, architectural conservationist Gesa Schwantes and a panel of artists and designers will outline the significance of Hong Kong’s neon identity and the cause and effect of its extinction today.
Once a defining characteristic of Hong Kong’s cityscape, neon lights are now very few and far between. With their disappearance comes the loss of a distinctive style of typography found only within Hong Kong and Macau.
In this talk hosted by the Asia Society Hong Kong, information designer, researcher and teacher Keith Tam, artist and designer Adonian Chan and architectural conservationist Gesa Schwantes will focus on the history of neon signage in Hong Kong. They will touch upon how it became a part of the local heritage, and discuss the importance of the relationship between typography and communication in influencing our experiences and altering our behaviour.
The talk is free of admission, but online registration is required.